- Excellence: We will govern our duties and our interactions with others with the highest professional and ethical standards.
- Leadership: We will act resolutely on behalf of our members and our real estate industry.
- Alliance: We are committed to building consensus within the real estate industry and our association.
- Integrity: We are dedicated to protect the interests of the public and uphold the lofty ideals of the National Association of Realtors Code of Ethics.
- Innovation: We will continue to enhance resources key to members in providing superior service in the real estate industry.